Keyword selection
Why is so important to have the right keyword selection? Keywords and phrases are the driving force behind an effective Internet searches. Why is it so important you ask? For example: you are an e-commerce website owner and you rank high for keywords like "best air conditioners". While you may get high traffic from that, you may not get high sales from that phrase. If you change that keyword to "Buy air conditioner" you may get lower clicks, but you will have higher sales. On the other hand - if you are just a website for reviewing air conditioners, then the first keyword might be more relevant to your visitors.
There are also other factors to take in mind, but we don't want you to get bored reading so much.
Competitor analysis for SEO
Competition is always good to be observed and analysed, not only for SEO purposes but in general. KYC usually stands for "Know your customers", but the same could be said about your competitors - "Know your competitors"
SEO audit of your website
This is a process in which we analyse how well structured is your website. Semantics, code overall, internal linking, content uniqueness, backlinks, 404 pages, 301 redirects, pagespeed, etc. After the audit we make a report and suggestion what you should fix or change in your website.
On-page optimization
After the audit, either by us or some other company, you will need to make these changes. Don't be fooled - you will always need something to be done on your website, no matter is it code related or something that can be done from the admin panel, if you have any.
Off-page optimization and link building
This is probably the slowest and prologned /most of the time continuous/ process in your overall SEO. Backlinks to your websites from trusted sources, social signals and natural link building from your visitors takes time, especially when you have to follow the latest trends and recommendations by Google or other experts in the area.